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Misc. Projects @ thatskyshop
ThatMemory is an affiliate of thatgamecompany and an authorized entity for exclusive merchandise and IP licensing (thatskyshop) for the game Sky: Children of the Light. Displayed here are selected works I created during my time at thatskyshop.
Social media posts
Promotional social media graphics I have designed for thatskyshop merch.
I was in charge of the design and distribution of marketing emails for thatskyshop using Shopify, managing campaigns for a subscriber base of over 200k across the US, Japan, China, and Korea in 4 languages.
Website design improvements
Web improvements for usability and brand consistency.
BEFORE
AFTER
Aligning with in game experiences, I proposed a cloud shaped divider design to add a sense of playfulness and consistency across pages. Refined product pages to provide more information relevant to players.
BEFORE
AFTER
Refined thatskyshop’s mobile navigation into a progressive model that reveals pathways and reduces overload, creating a consistent mobile-desktop experience.
404 PAGE
Who doesn't love a fun 404 page?
POPUP Store -- Event Materials
As the sole designer under manager Vivian K., I was responsible for creating event templates for debut popup shops in Japan and China. I contributed to the overall event experience by designing product menus, event posters, and assorted store materials.
Misc. Projects
These assets were designed for thatskyshop's Chinese social accounts. I developed a fun and playful language for the graphics and created longer posts to align with Chinese social media formats and trends.
