Misc. Projects @ thatskyshop
ThatMemory is an affiliate of thatgamecompany and an authorized entity for exclusive merchandise and IP licensing (thatskyshop) for the game Sky: Children of the Light.
Displayed here are selected works I created during my time at thatskyshop as a part-time graphic and web designer under creative director Vivian Kong. These projects were crafted with attention to maintaining the shop's pastel visual brand, while also resonating with players' experiences in Sky: Children of the Light.
Social media posts
Promotional social media graphics I have designed for thatskyshop merch.
I was in charge of the design and distribution of marketing emails for thatskyshop using Shopify, managing campaigns for a subscriber base of over 200k across the US, Japan, China, and Korea in 4 languages.
Website design improvements
Here are some of the website design improvements I did for thatskyshop.
BEFORE
AFTER
BEFORE
AFTER
POPUP Store -- Event Materials
As the sole designer under manager Vivian K., I was responsible for creating event templates for debut popup shops in Japan and China. I contributed to the overall event experience by designing product menus, event posters, and assorted store materials.
Misc. Projects
These assets were designed for thatskyshop's Chinese social accounts. I developed a fun and playful language for the graphics and created longer posts to align with Chinese social media formats and trends.
