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Misc. Projects @ thatskyshop
ThatMemory is an affiliate of thatgamecompany and an authorized entity for exclusive merchandise and IP licensing (thatskyshop) for the game Sky: Children of the Light.
Displayed here are selected works I created during my time at thatskyshop as a graphic and web designer under creative director Vivian Kong. These projects were crafted with attention to maintaining the shop's pastel visual brand, while also resonating with players' experiences in Sky: Children of the Light.
Social media posts
Promotional social media graphics I have designed for thatskyshop merch.
I was in charge of the design and distribution of marketing emails for thatskyshop using Shopify, managing campaigns for a subscriber base of over 200k across the US, Japan, China, and Korea in 4 languages.
Website design improvements
Here are some of the website design improvements I did for thatskyshop.
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AFTER
BEFORE
AFTER
POPUP Store -- Event Materials
As the sole designer under manager Vivian K., I was responsible for creating event templates for debut popup shops in Japan and China. I contributed to the overall event experience by designing product menus, event posters, and assorted store materials.
Misc. Projects
These assets were designed for thatskyshop's Chinese social accounts. I developed a fun and playful language for the graphics and created longer posts to align with Chinese social media formats and trends.
